Valeria Bogdanova

For decades, the handletterer’s craft has been indispensable to the advertising and design trades. As prevailing tastes changed and new technologies emerged, commercial art saw the fateful demise of this lost skill. Now, House Industries is proud to offer the Sign Painter font kit, a collection of six timeless display typefaces along with an assortment of eye-catching advertising type treatments in font format.

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Unlike the modest fonts in your menu content with discreetly imparting information, Carnival is conspicuous by design. Deliberately engineered to attract eyeballs, the typeface’s unmistakable silhouette produces a dramatic visual texture that stands out in print, on screen, or in any environment where your message demands to be noticed. The steady yet vibrant rhythm created by its letterforms also makes Carnival ideal for fashioning alphabet patterns and graphic devices.

Flaunting a lean slender body anchored by stout stroke endings, Carnival turns conventional typographic thinking on its head by inverting the relative thickness of its stems and serifs. This reverse-contrast approach stretches all the way back to the roots of modern advertising, when similar types became the favorite for posters, packaging, and loads of consumer products during the 1800s.

The striking style prevailed well into the next century, as Harold Horman, co-founder of New York City-based Photo-Lettering. Inc., modernized a version for the company’s popular film-typesetting service in the early 1940s. Digitized and expanded by Dan Reynolds in 2013, Carnival had previously been used exclusively for House Industries projects. Now you can get in on the action, and use this stunning slice of type history anytime you want your work to turn heads.

SUGGESTED USES

Carnival’s unique character commands attention, making it the perfect voice for promotional pieces, editorial design, labels, packaging, posters, and any other application that needs to strike the right tone.

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Although better known for his residential buildings, Richard Neutra’s commercial projects nevertheless resonate the same holistic ecology—unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that Neutra specified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House Industries brings the same linear geometry to Neutraface without sacrificing an unmistakably warm and human feel.

FEATURES

• LIGATURES: This feature is on by default. It will substitute a long list of “f” and “t” ligatures. For example, open InDesign or Photoshop and type “ff” or “tt”.
• NEUTRAFACE DISPLAY ALTERNATES: Neutraface Display contains several stylistic alternate characters useful when a purely geometric setting is desired.

Roxy Vp comes in bold , this is perfect for modern, sporty, gaming, automotive, futuristic, and technology themes. Roxy Vp can be used in titles and display text that require a futuristic and dynamic style.

Available in two stylish versions, clear and rusty.

East is a sans serif condensed font. It has six weights between Light and Extra Bold. A variable font is also available.

Clarity and versatility make East a good choice for app design, branding, film titles, information, packages, posters, and publications. It is simple, friendly, and confident.

Its condensed design makes it easy to fit text in tight spaces. The light weight has excellent clarity for easy reading, even at small sizes. The Extra Bold weight will capture attention as a headline or large body text.

The name «East» is intended to evoke optimism, movement, travel, and the sunrise. It is timeless and current with a subtle nostalgia—inspired by the charming one-off sans serifs on early Jazz albums, film titles, newspapers, and road signage.

East has many OpenType features (please see slides). It offers eight stylistic sets. These can quickly alter large amounts of text. It has a set for a one-story “a” for simpler paragraph textures, and a set for hooked letters (f, j, l, r, t, y) for a warmer and playful personality. A seriffed uppercase I and 1 along with a slashed zero offer better legibility when needed. There are also sets for a curly German eszett, cap-aligned punctuation for Spanish, and a raised colon. Other OpenType alternates include; three different uppercase German eszetts, a tapered exclamation point, an alternate 4, standard ligatures, discretionary ligatures, a tapered asterisk, and a set of bullets (round, square, and diamond).

It also contains vertically stacked pre-built fractions. Diagonally built alternatives are offered for the common fractions (one quarter, one half, and three quarters, percent, per thousand).

It will support western and central European languages as well as other Latin-based written languages (check for your language). There are some Greek math-related glyphs and math symbols beyond the common ones.

Read on if you are not familiar with variable fonts.

What makes a variable font special is that all font weights are inside of one file and you can incrementally control the width and italic slant between Light (300) and ExtraBold (800). These changes are commonly made with slide controls in the font/type palette of the software. Variable fonts are also smaller in file size, benefitting both web and software performance.

Currently variable fonts are supported by Adobe, Sketch, Corel Draw, and most web browsers. Check for your software support here: www.v-fonts.com/support.

Boldstrike is a retro bold script which will bring you back to 60s feel. The bold letterform with swash makes this typeface looks standout to be used for your retro theme project. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose.

Features :

• uppercase & lowercase
• numbers and punctuation
• multilingual
• ligatures
• alternates
• swashes
• PUA encoded

We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. For accessing opentype feature, kindly check this link letterhend.com/tutorials/using-opentype-feature-in-any-software/

Spooky Hunter is a thick-lettered and spooky display font. It is perfectly suitable for any Halloween-related project or crafty idea! This font is PUA encoded, which means that you can access all of the glyphs and swashes with ease!

Proudly Presenting, Gloomy Mummy a Handdrawn Halloween Typeface with two styles!

Gloomy Mummy is perfect for any titles, logo, product packaging, branding project, megazine, social media, wedding, or just used to express words above the background.

Gloomy Mummy also come with Multi-Lingual Support.

Enjoy the font, feel free to comment or feedback, send me PM or email. Thank You!

Stange is a font with a futuristic edge, geometric corners, perfect for technology theme. As with its Stange, Stange makes a strong impression in print, headlines, video, and social media – whether paired with a contrasting typeface or on its own.

Benjoet is a fun and whimsical paint brushed display font. This font is perfect for children themed designs, especially when combined with bright colors.

Kimberlie is a luxurious display serif font with unique character by combining geometric shapes with organic curvy details. It is a unique typeface for your individual personality. Inspired by old-style serif and contemporary serif fonts. The extreme contrast between thick and thin strokes gives a harmonic and stylish look. Elegant and sensuality didone serif enhanced by ligatures, alternates and swashes. Kimberlie features OpenType with 1025+ glyphs, 210 Stylistic Alternates, 486 Ligatures. Perfect for a wide range of uses. From greeting cards to magazines, wedding invitations, logos to website etc.

Hallo Witch is a cool and spooky decorative font. Add it to each of your Halloween related designs and notice how easily they stand out. This font is PUA encoded which means you can access all of the glyphs and swashes with ease!

Scoot Charrita script

Fresh & modern new Scoot Charrita script with handcrafted calligraphy style, decorative characters and dancing baseline! Very pretty on invitations such as greeting cards, branding materials, business cards, quotes, posters and more!!

Scoot Charrita Script comes with 353+ glyphs. Alternate characters are divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates. The Open Type feature can be accessed using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop version of Corel Draw X, and Microsoft Word. And this Font has provided PUA unicode (custom coded font). so that all alternative characters can be easily accessed in full by a craftsman or designer.

Thank You